Among the myriad of marketing channels today, why is email still one of the most important methods that businesses cannot ignore? Below are the reasons why collecting customer emails is not only necessary but also a valuable asset for any business.
Why businesses need a way to collect customer emails
Why do businesses need a way to collect uruguay number data customer emails?
Email is a business-owned channel, independent of external platforms
Unlike Facebook, Instagram or Zalo, where algorithms can change at any time, causing businesses to lose organic reach, business email is a channel you have complete control over. When you have a customer email list, you can reach them at any time without worrying about being limited by any other platform.
Higher reach and engagement rates than social media
Each Facebook post may only reach 5-10% of your followers, while the average email open rate can be up to 20-30%, or even higher if you have a good content strategy. This means that email helps you reach the right customers who are really interested in your products/services.
